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September 4, 2012 » 10:51 am

Seriously! A Movie About Play

My friend, Gwen Gordon, is a play consultant. Yes, you read her job title correctly. Even having known her and having worked with her, I’m still not sure what that entails. I’m not even going to bother citing her ridiculously impressive credentials. All I know is that a little dose of Gwen leads to creative breakthroughs and makes everything more delightful.

When Kristin Cobble and I were struggling with what to name our company, we called Gwen. “Groupaya” was born. When we were struggling with our logo and driving our graphic designer, Amy Wu, crazy, we called Gwen. Voila. Breakthrough.

When we were working with the IT division at a multi-billion dollar, global company, and we decided we wanted to introduce a little play and humor into the project, we called Gwen. We consistently got feedback like, “I love your reading your stuff. It’s not your usual business mumbo jumbo.” That may sound like it was a bonus, but it was actually critical. We were trying to elicit participation and engagement among a group that “didn’t have time” to participate and engage, and we wouldn’t have pulled it off without Gwen.

Gwen loves play. She embodies it, she obsesses about it, and she practices it. And for over a year now, she’s been developing a documentary about it. And it’s awesome.

Now she needs some additional funding to finish it. So she started a Kickstarter campaign. Watch her video below, then give a little something to help make it happen.

Need another nudge? Go check out what Kristin had to say about Gwen on her movie on the Groupaya blog.

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