Online Community Summit: Friday’s Sessions

Notable talks and comments at last Friday’s sessions at the Online Community Summit:    (2F4)

  • Soren Kaplan described iCohere’s work with World Vision, a billion dollar nonprofit with 20,000 employees worldwide. There was an online collaborative process leading up to a conference, using iCohere‘s software.    (2F5)
  • Dave DeForest discussed the online communities at the Motley Fool. There’s a 40:1 read-write ratio on their bulletin boards. The Fool’s strategy for monetizing the communities was to get the readers to pay, and to comp the writers. The comping process is transparent in that participants know that some people are being comped, but the actual process for comping people is not concrete. When the Fool went to a pay model, it had a 90 percent attrition rate. 73 percent of its community participants are also likely to perform another transaction on the Fool.    (2F6)
  • Mark Williams discussed Apple’s support forums. Right now, he’s handling everything — management, development, etc. His managers tell him that the objective is to reduce phone volume, but he sees the two audiences as separate. Robert Labatt noted that Apple does a great job of converging threads on its support forums.    (2F7)
  • Anne McKay posed the following theory, citing last year’s The Atlantic Monthly article on introversion: You need extroverts for a successful online community. I would argue the opposite, although I have no numbers to back me up. We had an interesting discussion about this very topic in the Collaboration Collaboratory about a year ago. It would be interesting to do Myers-Briggs analysis on online communities in a future case study.    (2F8)
  • Steve De Mello told stories of “bad behavior” on some of ezboard’s online communities, and noted that hosts should only deal with black-and-white issues. The best pressure is peer pressure. Gail Williams agreed with Steve’s assessments, and noted that while paid communities helped filter out trolls, they didn’t eliminate them entirely.    (2F9)
  • During a breakout session on metrics, Gail suggested that our biggest problem is understanding and serving lurkers. (See my previous entries on lurkers.)    (2FA)
  • Tom Coates informed folks on the IRC Backchannel about Wiki proxy, a cool little proxy that automatically links terms to Wikipedia.    (2FB)

Finally, Reid Hoffman and Ross Mayfield gave a quick walkthrough of Social Software. I was amazed at the blank stares in the room during this talk. These folks seemed to have some awareness of Social Software, but certainly not a deep understanding. The previous day, Marc Smith said that threaded forums aren’t going away. I agree, but the common wisdom in the group seemed to be that threaded forums tend to be the end-all and be-all of online communities. I strongly disagree with this assessment. Dave asked what Wikis offered that threaded forums do not. That question missed the point: It doesn’t have to be one over the other. (Ross enjoys needling folks by claiming that email and threaded forums are dead, but I don’t think he actually believes it.) My response to Dave was that there’s great potential for integrating Wikis and threaded forums (as I and others do with blogs).    (2FC)

Online Community Summit: Marc Smith

I spent last Thursday and Friday at the Online Community Summit in Sonoma, California. Forum One, which organizes the event, brought together a fantastic group of folks — about 60 people, including corporate and grassroot community facilitators, foundations, venture capitalists, consultants, and researchers. Zack Rosen joked that he wanted to come to this gathering, because he always sees the same people at the other events he attends, and he didn’t recognize anybody at this one. I saw several familiar faces — Zack, Tony Christopher (who informed me of the event), Jerry Michalski, Jan Hauser, Paul King, Thomas Kriese, and others — and recognized the names of several other attendees, but most of the group were new to me.    (2E1)

I enjoyed meeting and talking with Marc Smith, whose work I’ve blogged on multiple occasions, and who kicked off the day by giving a fantastic overview of the work he’s doing at Microsoft. Marc is doing very, very good stuff, and I’m not just saying that because it overlaps with some of our own work and thinking.    (2E2)

NetScan performs a variety of data analysis on USENET newsgroups based entirely on postings, and presents those metrics in useful ways. A lot of the innovation is in the visualization (see his slides for examples), and the visualization software is freely available. Some key points:    (2E3)

  • About two percent of the 13 million USENET users post three or more days a year. That doesn’t sound like much, but it works out to a quarter of a million people.    (2E4)
  • Support communities need about 40 active posters to be sustainable.    (2E5)
  • The metrics you expect depend on the type of newsgroup. The alt.binaries.* newsgroups have lots of posts, lots of posters, and very short threads. Metrics describe the interaction, but to place a value judgement on these metrics, you need to combine them with qualitative analysis.    (2E6)
  • Marc posed a bunch of metrics to look for in a healthy community: retention of leaders, interaction, size and growth, topical focus, speed, and host participation.    (2E7)

I am amazed that more people have not done this kind of research. The opportunity for evolving our applications in useful ways is tremendous. As Marc sardonically stated, “There’s a little room for conversation in our UIs.” Marc showed a few possible directions in which to evolve UIs, but whether or not these features will show up in future applications remains to be seen. There’s a tremendous opportunity for Open Source developers to study this research and implement its findings in their own applications.    (2E8)

Marc also described Project A U R A, which I blogged about a year ago.    (2E9)

“Low-Focus Thought” in Knowledge Management Systems

David Gelertner wrote an essay called “The Logic of Dreams” (a chapter in Denning and Metcalfe’s Beyond Calculation: The Next Fifty Years of Computing), where he discussed the creative process. Gelertner suggested that there are two kinds of thought: high-focus (analytical, logical) and low-focus (free association). The former we understand well (according to the Gelertner); the latter we barely comprehend.    (TI)

Low-focus thought is the story of weak ties, not just in the context of Social Networks but of ideas in general. It’s a story that is told over and over again. A poet smells a rose, and is reminded of his lover. Friedrich Kekule dreams about a snake biting its tail, wakes up, and solves the structure of benzene. Grace Hopper remembers an old play from her college basketball days and figures out a memory-efficient algorithm for her A-0 compiler.    (TJ)

Gelertner was interested in implementing low-focus thought in Artificial Intelligence software. I’m interested in facilitating low-focus thought via Knowledge Management systems.    (TK)

In the past year, my tools and processes have revealed a number of unexpected connections. For example, last August, I blogged two interesting articles about Marc Smith and Josh Tyler. The following morning, I happened to be rifling through some old articles, and discovered papers written by Smith and Tyler that I had previously archived.    (TL)

Old-fashioned tools and a little bit of karma led to these discoveries. I wanted to eliminate one of the stacks of papers on my floor, which was how I accidentally came across the Smith article. Later that morning, I was searching for an email that a friend had sent me earlier, and it just so happened that the same email contained the reference to Tyler’s paper.    (TM)

These discoveries were largely due to luck, although the fact that I keep archives in the first place and that I review them on occasion also played a role. I don’t want to oversell this point, but I don’t want to undersell it either. Many people don’t archive their email, for example. Many groups don’t archive their mailing lists, a phenomenon that baffles me. More importantly, many people never review their old notes or archives, which is about the same as not keeping them in the first place. All of that knowledge is, for all intents and purposes, lost.    (TN)

Good Knowledge Management tools facilitates the discovery of these weak connections, and make us less reliant on luck. Blogging is great, because it encourages people to link, which encourages bloggers to search through old entries — both of others and their own. This is an example of tools facilitating a pattern, and it’s one reason why blogs are a powerful Knowledge Management tool.    (TO)

I’m excited about the work we’ve done integrating blogs and Wikis using Backlinks and WikiWords, because I believe these tools will further facilitate low-focus thought, which will ultimately lead to bigger and better things.    (TP)