A few years ago, Sharon Negri introduced me to David Phillips, director of the International Marine Mammal Project, which was responsible for raising awareness about the dangers that fishing for tuna with nets had on dolphins.
In his office, he has one of my favorite dashboards. It’s basically a bookshelf with cans of tuna on it. The bookshelf started off empty. Every time a tuna brand converted to line-caught tuna, he would add the can to his shelf. Here’s what it looks like now.
Measuring and tracking impact doesn’t have to be complicated, and it definitely doesn’t have to be digital.