Grant Achatz, Small Business, Worldly Impact

Life, on the Line is the remarkable story of Grant Achatz, chef/owner of Alinea in Chicago and widely acknowledged as one of the best chefs in the world. It’s a compelling play-by-play of the commitment, vision, and tenacity required to be the best. It’s also a beautiful tale of the mentorship (from Thomas Keller), partnership (with Nick Kokonas, co-owner of Alinea and coauthor of the book), and friendship (with Keller, Kokonas, and many others) that kept Achatz on track. There’s even a bad guy (Charlie Trotter).

Oh yeah, and then there’s the tongue cancer.

In 2007, barely into his 30s and shortly after reaching the pinnacle of the restaurant world, Achatz was diagnosed with Stage IV tongue cancer. The prognosis was horrible. Most people with this form of cancer lose their tongue, half their face, and part of their neck. Only 50% survive after surgery. Achatz didn’t see the point of living this way and was ready to give up. Then he got lucky and found his way into a clinical trial at Northwestern. He managed to survive, tongue and face intact, but he also lost his sense of taste for many months (a story well-documented by the New Yorker in 2008).

The book was a page-turner in so many ways, and it’s a great read for anyone into food, high-performance collaboration, design, or new media. It’s a well-told story overall, but in my current state of exploration around impact, there was one brief, throwaway line in the Epilogue that caught my attention:

Alinea is a small business run by a small group of people.

After reading all of the great things that Achatz accomplished, and knowing the broader context for his story, it was remarkable to see his restaurant described this way. I was somewhat incredulous, so I ran the numbers using hints from the book. Sixty covers a night at an average of $200 a cover, five nights a week, 51 weeks a year for the flagship Alinea (not counting his other two restaurants, book royalties, appearances, etc.) — about $3 million in annual revenue. Given the downtown Chicago real estate, the cost of sourcing countless top-quality, often obscure ingredients, and 60+ salaries, it’s a miracle that they make any money at all.

So yes, it seems quite accurate to call Alinea a small business. Somehow, I found this comforting and inspiring. I want to live comfortably and joyfully, and I want to make an impact. I think it’s easy to get into the mindset that you have to create some sort of global, financial monolith in order to achieve that kind of success, but I don’t think that’s right. I like small business. I’ve started two of them, and I’d like to be part of another one. You can do that and make an impact.

Achatz’s story offers somewhat of a playbook for doing that. (It’s not the perfect template. Work-life balance is clearly not important to him. Maybe that’s an inevitable trade-off, but I haven’t quite succumbed to that belief yet.) I think the basic formula is simple, reminiscent of Steve Martin’s career advice to young comics:

Be so good they can’t ignore you.

There are lots of things that have to happen in order to scale your impact, but it starts with constantly working on your craft, constantly striving to be the very best you can be. Do that, be a good person, and all that other stuff will eventually fall into place. This book was an excellent reminder of that.

David Chang on Integrity

I’ve never met David Chang, the hotshot chef/owner of the Momofuku restaurants in New York, nor have I ever tasted his food. From the various profiles I’ve read of the dude, he seems like the kind of guy I’d either be best friends with or wouldn’t be able to stand.

My all-time favorite story about him comes from this 2008 New Yorker profile:

At Noodle Bar, a junior line cook had been cooking chicken for family meal—lunch for the staff—and although he had to cook something like seventy-five chicken pieces and the stoves were mostly empty, he’d been cooking them in only two pans, which meant that he was wasting time he could have spent helping to prep for dinner. Also, he was cooking with tongs, which was bad technique, it ripped the food apart, it was how you cooked at T.G.I. Friday’s—he should have been using a spoon or a spatula. Cooking with tongs showed disrespect for the chicken, disrespect for family meal, and, by extension, disrespect for the entire restaurant. But the guy cooking family meal was just the beginning of it. Walking down the line, Chang had spotted another cook cutting fish cake into slices that were totally uneven and looked like hell. Someone else was handling ice-cream cones with her bare hands, touching the end that wasn’t covered in paper. None of these mistakes was egregious in itself, but all of them together made Chang feel that Noodle Bar’s kitchen was degenerating into decadence and anarchy. He had screamed and yelled until a friend showed up and dragged him out of the restaurant, and his head still hurt nearly twenty-four hours later.

The following afternoon, Chang called an emergency meeting for the staff. Something was rotten in Noodle Bar, and he meant to cut it out and destroy it before it was too late.

“I haven’t been spending that much time in this restaurant because of all the shit that’s been going on,” he began, “but the past two days I’ve had aneurisms because I’ve been so upset at the kitchen. On the cooks’ end, I question your integrity. Are you willing to fucking sacrifice yourself for the food? Yesterday, we had an incident with fish cakes: they weren’t properly cut. Does it really matter in the bowl of ramen? No. But for personal integrity as a cook, this is what we do, and I don’t think you guys fucking care enough. It takes those little things, the properly cut scallions, to set us apart from Uno’s and McDonald’s. If we don’t step up our game, we’re headed toward the middle, and I don’t want to fucking work there.

“We’re not the best cooks, we’re not the best restaurant—if you were a really good cook you wouldn’t be working here, because really good cooks are assholes. But we’re gonna try our best, and that’s as a team. Recently, over at Ssäm Bar, a sous-chef closed improperly, there were a lot of mistakes, and I was livid and I let this guy have it. About a week later, I found out that it wasn’t him, he wasn’t even at the restaurant that night. But what he said was ‘I’m sorry, it will never happen again.’ And you know what? I felt like an asshole for yelling at him, but, more important, I felt like, Wow, this is what we want to build our company around: guys that have this level of integrity. Just because we’re not Per Se, just because we’re not Daniel, just because we’re not a four-star restaurant, why can’t we have the same fucking standards? If we start being accountable not only for our own actions but for everyone else’s actions, we’re gonna do some awesome shit.”

Fuck yeah. Fires me up every time I read it.

 

Ducking Thanksgiving Tradition

Thanksgiving is a bit of a mixed blessing. On the one hand, it’s an opportunity to give thanks, to be with family and friends. On the other hand, it’s a holiday that’s loaded with stress and unrealistic expectations.

Specifically, I’m talking about cooking turkey. In my family, that foul fowl is single-handedly responsible for raising the household holiday stress levels to undue proportions every year.

First, we go through the same dance every year trying to buy a small bird. Every year, the store takes our order, then calls us a few days before Thanksgiving and says that the turkeys are in. Unfortunately, the smallest bird they have is double the size of what we ordered. This happens every freakin’ year.

Then we have to clear out space in the refrigerator to hold the giant bird, which is just about mathematically impossible, given that you have about quadruple the amount of groceries in your fridge for the rest of your dishes.

Next comes the cooking. For the past 10 years, I have been bestowed with the responsibility of roasting that wretched bird for my family. I’m a good cook, and I’m especially good at cooking meat. And yet, every year, I somehow manage to butcher the bird, and not in a good way.

I’ve tried roasting it, brining it, barbecuing it, butterflying it, and braising it. And somehow, I’ve never managed to cook a good turkey. (Actually, braising works great, but I only braise the dark meat, so you still have to figure out what to do with the white meat.)

There are two things I hate more than anything: undercooking meat and overcooking meat. My little sister says that whenever I undercook or overcook meat, a little black cloud forms over my head. Yes, yes it does. Fortunately, it only happens a few times a year. Unfortunately, it happens every November.

Finally, there’s the eating. Despite the adversity, the bird has always looked good. And it’s always tasted okay. But why settle for just okay? It’s Thanksgiving, for pete’s sake! It should be mind-numbingly delicious.

The truth is that none of us even like turkey. We ate it every year, because that’s what society expected us to do. Well this year, after once again ordering a 12-pound bird and hearing once again (after our order had already been taken) that only 20-pound birds were available, we finally said, “Enough!” We decided that we’d eat duck for Thanksgiving instead.

It was shocking to realize how liberating this decision was. First, we all love duck. I mean, really, who doesn’t? Duck is a magical animal — all dark meat and hauntingly beautiful fat and skin.

Second, we never cook it. I had never even touched a raw duck before. So cooking duck would be special, perfect for such a festive occasion.

Third, preparing duck is an order of magnitude easier than cooking a turkey. It’s small, meaning that it fits in the refrigerator and that it cooks quickly. It’s all fatty, dark meat, meaning that it’s hard to overcook. And duck actually tastes great medium rare, which means that it’s okay to undercook as well.

Fourth, the Pilgrims ate duck at the first Thanksgiving. So we were still being consistent with tradition.

Win, win, win, win.

Armed with J. Kenji López-Alt’s helpful guide to roasting duck, I decided to prepare two: a jerk-spiced duck and a Chimaya chile-coffee rubbed duck. I dried both ducks in the refrigerator for a day, then rubbed them and let them dry for another day.

We roasted the jerk-rubbed duck for Thanksgiving on a soda can so that the fat would render out. It took about 50 minutes to cook, and we let it rest for about 20 minutes. It was without question the most stress-free Thanksgiving ever. Cooking was a breeze. We all pitched in as usual, and we made plenty of delicious sides, but we didn’t have to do any extraordinary prep, nor did we have to get up at some ungodly hour in the morning.

As for the taste… well, did I mention that duck is a magical animal? This was unquestionably the best tasting Thanksgiving meal any of us had ever eaten. At one point, we were all eating in silent, focused concentration as we savored this delicious food. My dad, who is the most critical eater in our family, spent most of the meal with his eyes closed and a blissful smile on his face.

We actually thought that we would need the second duck for Thanksgiving, which was ludicrous. We barely had room to consume the first duck. We ate the second duck the day after, which was like having Thanksgiving two days in a row. It was as good as our first meal, only much easier to prepare, as all of the sides were already ready.

Furthermore, the ducks were gifts that kept on giving. We made sweet potato fries with duck fat (baked, not fried, so that we could pretend they were healthy), which made my dad smile even wider. We boiled the duck carcasses overnight to make a rich, meaty stock, then combined it with butternut squash, garlic, and habanero to make an unctuous soup. I was even able to restore the boiled duck meat from the carcass — which had been literally rendered dry and useless from the stock-making — with a little dollop of duck fat and salt. It had a pulled pork consistency and tasted like duck heaven.

So this year, I’d like to express deep, stomachfelt gratitude to one of the most wonderful animals in the world for restoring peace, harmony, and joyous food coma to my family this year. I hope other families can learn from our experience this year.

Tasting Exotic Foods Around the World

I like to travel, and I like to eat. Thanks to the pervasiveness of video cameras, I’ve been able to channel my inner Bourdain quite a bit over the years. Here are my tastings from the past year, including from my trip to Seattle last week.

Fried Kool-Aid

At the Fillmore Jazz Festival in San Francisco. Didn’t have to travel very far for this!

Wild Berries

Last July, I went trolling for wild berries with my friend, Ed, up in the Boundary Waters in Minnesota. We were definitely not experienced foragers, and we didn’t realize that tiny did not mean unripe (possibly missing out on the best strawberries ever as a result). Nevertheless, our search wasn’t entirely futile. First, we found a wild raspberry:

We later found tons of wild blueberries:

One of the recurring themes you’ll notice if you watch enough of these videos is that my commentary is often wrong. In this case, the blueberries absolutely were ripe; they were just miniscule.

Horse

My friends, Alex and Claudia, gave me a wonderful tour of Zurich when I was there a few months ago. During one of our many long conversations, they casually mentioned a funny story about some tourists who unintentionally ate horse at a nearby restaurant. “Horse?” I asked. “People eat horse here?” That predetermined our dinner destination for the evening:

It really does taste like beef… “but better,” as Alex would say. Alex’s commentary in this video is priceless. If you’re disturbed by the notion of eating horse, read these articles in GOOD, Slate, and the New York Times.

Shigoku Oysters

Tasting and providing commentary on Shigoku oysters at Taylor Shellfish Farms in Seattle:

These were wonderful — probably the best oysters I’ve ever tasted. Again, ignore what I said about plastic bags. They are indeed farmed in bags, but they are more permeable than plastic of course.

Geoduck

Also from Taylor in Seattle. I had actually eaten (and disliked) geoduck as a kid, but I had never had it so fresh, and certainly never raw:

Why I’ll Only Eat Naengmyeon In Korea

I was only in Seoul for two days, but I went out of my way to eat 냉면 (naengmyeon) while I was there. After having eaten it several times in Korea, I’ve basically stopped ordering it in restaurants here in the States. Once you’ve had a really good bowl, you can’t accept anything less.

Why is it so hard to make well? Consider 물냉면 (mul naengmyeon), the classic summer version of the dish. Imagine, if you will, a bowl of buckwheat noodles piled high in a cold broth, with a few slices of beef, cucumber, and Asian pear, all topped with a boiled egg.

Naengmyeon

Simple, right? And… well, simple. It probably sounds fine, but not particularly appealing.

The magic happens when you put some care into the noodles and the broth. The noodles are thinner and silkier than soba. Truly good noodles aren’t simply a vehicle for a broth; they actually taste like something. And of course, the right levels of chewiness and slurpiness are essential. As you can imagine, there’s a world of difference between homemade and dried noodles. As you also might guess, most restaurants don’t make their own noodles.

And then there’s the broth. Naengmyeon is a classic North Korean dish (mul naengmyeon is often called Pyongyang naengmyeon, after the North Korean capital). Given its origins, very few people actually know how to make the broth correctly. True mul naengmyeon uses a clear, rich stock made from beef and pheasant.

Naengmyeon is generally served with spicy mustard, rice vinegar, and sugar on the side. If the broth is good, the condiments are largely unnecessary — maybe a dash of mustard for heat and a tiny splash of the vinegar to accentuate the flavor. At most restaurants, the broth is so mediocre, the condiments serve as the flavor.

We ate mul naengmyeon at the original 강서면옥 (Kang Seo Myun Oak) in Seoul the day we arrived, just before setting off to Pohang. There’s actually a second restaurant in Los Angeles, but it’s nowhere near as good as the original. These folks are master craftsmen. You can taste the quality of the ingredients in everything they make, which is cooked perfectly.

How good is their naengmyeon? There’s food that tastes good, and then there’s food that feels good going down. Their naengmyeon was both. At most places, I leave some of the broth, partially because there’s so much of it, but mostly because it’s not that great. At Kang Seo Myun Oak, my bowl was absolutely clean afterward. I drank every last drop.

I also got to try something new — 한우소편육 (Hanu So Pyun Yuk), steamed, sliced beef shanks made from Korea’s native Hanu beef, which is often eaten with naengmyeon.

Hanu So Pyun Yuk

These were absolutely perfect — moist, tender, beefy. As with the naengmyeon, it felt good going down. There’s nowhere to hide with food like this. Your ingredients have to be great and your technique exquisite to pull it off.

After touring Gyeongsangbuk-do, we returned to Seoul, where I had chance to eat one more bowl of naengmyun. This time, we had 비빔냉면 (bibim naengmyeon) at the best bibim naengmyeon place in Seoul, bar none: 오장동흥남집 (Ojang Dong Heungnam Jib).

Bibim naengmyeon comes from Heungnam in North Korea, where seafood and sweet potatoes are plentiful. The noodles are made from sweet potato starch, and it’s often served with raw, marinated skate.

Ojang Dong Heungnam Jib is a family-owned restaurant founded in 1953. It’s in the neighborhood where my Mom grew up (Ojang Dong). It was her favorite naengmyeon place then, and it’s her favorite place now. It’s also my favorite naengmyeon place, not just because of sentiment, but because the food is so incredibly tasty.

Hwe Naengmyun

As with mul naengmyeon, most restaurants butcher this dish. Again, it starts with the noodles. The proprietors make their noodles from their own sweet potatoes, which they grow in Jejudo. The noodles are slimy, but firm, with just the right amount of chew. The spicy pepper sauce is just about perfect: substantial texture with a nice balance of spicy and sweet.

I finished my bowl in about six minutes, then spent the next ten minutes waxing poetically about how perfect everything was there. I badly wanted another bowl, but I decided to hold out so I could eat other meals later in the day. That was almost certainly my dumbest decision on the trip.

Damn it. I want a bowl right now.