Evernote – Eugene Eric Kim

Yesterday, my sister shared this Oatmeal comic that wonderfully explains the backfire effect, the phenomenon where seeing evidence that contradicts our beliefs hardens those beliefs rather than changes our minds.

I love The Oatmeal for its engaging and often humorous visual explanations of important concepts. (XKCD and Nicky Case are also brilliant at this.) My sister knows this, and asked me if I had seen it before. Even though I loved this one, it didn’t ring a bell.

So I did what I try to do in situations like this. Rather than just file it away in my Evernote (where I have thousands of clippings that I almost never see again), I went to record it on the human perception page under “Confirmation Bias” on the Faster Than 20 wiki. To my delight, I found that I not only had seen it before, but I had already captured it on my wiki!

It’s a practice I call good information hygiene (a term coined by my colleague, Chris Dent). When we do it well, we’re not just filing things away where we can find them, we are continually synthesizing what we’re consuming. The act of integrating it into a larger knowledge repository is not only good information hygiene, but is also a critical part of sensemaking. Doing it once is great, but doing it multiple times (as Case and my colleague, Catherine Madden, have also explained beautifully) makes it more likely to stick.

Here’s another, simpler example that doesn’t involve a wiki and may feel more accessible to folks tool-wise. In my late 20s, I met Tony Christopher through my mentor, Doug Engelbart. We had such a great conversation, when I got home, I wanted to make sure to enter his contact information immediately into my contact database. When I opened it, to my surprise, he was already in there! I had very briefly met him at an event a few years earlier, and I had recorded a note saying how much I had enjoyed that short interaction.

I love when moments like this happen, because it shows that my tools and processes are making me smarter, and it motivates me to stay disciplined. I wish that tool developers today focused more on supporting these kinds of behaviors rather than encouraging more fleeting engagement with information.

I’ve written before about Terrell Russell’s notion of contextual authority tagging. Drummond Reed is playing with these ideas with his new startup, connect.me, and LinkedIn recently started doing something similar with its endorsements.

I’ve performed my own mini-experiment to see what would happen if I asked others to describe me, which was self-indulgent but also interesting. On the other hand, I’ve been a bit disappointed by my LinkedIn endorsements, because I don’t feel like they represent me well.

I’m a hard one to nail down. I have lots of different interests, and while they’re all form an integrated whole in my head, that may not be as apparent to others. It got me thinking about whether or not I pay enough attention to my online persona. The answer is probably not, but the real question is whether or not I care enough to do something about it. (Again, the answer is probably not.)

So then I thought about looking at other data about myself to see what I could learn. I decided to check my Evernote tags. I’ve been an avid Evernote user for several years now, and it is my primary tool for clipping interesting articles. I’m also an avid tagger, so I have a pretty good emergent taxonomy to use for analysis.

I decided to look at my most frequent, topical tags. (I have a set of tags that I use for internal organization, which are irrelevant for the purposes of this analysis.) I then created a tag cloud using Wordle. Here were the results:

It’s fairly representative of the things that I’m interested in. If I were more consistent about tagging, the “sports” tag would be larger. (I have several articles tagged by specific sports, such as “basketball,” as opposed to the more generic, “sports.”) Same with “entrepreneurship.” (I have a bunch of articles tagged “startup.”) A lot of the “psychology” articles are actually about behavior change.

What do you think? Would you have guessed these about me? Are there any tags that surprise you?