Norms, Strategy, and Thanksgiving Duck Revisited

It’s been nine years since I and my family started eating duck for Thanksgiving. I have also happily introduced several friends to the concept, although surprisingly, I know of no permanent converts. Some (many?) of my friends actually like turkey. But I think the biggest factor is that culture, norms, and traditions are remarkably powerful.

I get it. My family ate turkey for over thirty years before converting. When I consider how much more I enjoy Thanksgiving now, and how much less stressful it is to prepare the meal, I marvel at how long it took us to make the switch.

I see individuals and groups struggle with this all the time. Goal-setting and strategy are more often an exercise in documenting what you’re already doing rather than a deep examination of where you’re trying to go and why. The latter requires that you make a choice, and making choices is hard.

That’s not to say that doing things because that’s why you’ve always done them is a bad thing. The most important thing is that you’re being intentional, and that you know why you’re being intentional. Chesterton’s Fence definitely applies.

2 replies to “Norms, Strategy, and Thanksgiving Duck Revisited”

  1. Hope you and your fans know about Liberty Duck in Petaluma. They’ve been the primary suppler of Duck to CA’s top restaurants but are now selling direct through their website. Family owned, great stewards of the land and long-time supports of Slow Food and it’s ethos.

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