December GivingSpace Workshop

There were several interesting presentations at Tom Munnecke‘s December 11 GivingSpace workshop, as well as some worthwhile discussion. Some quick thoughts and tidbits:    (NA)

The workshop began with one of Paul Andrews‘s Improbable Pairs videos. This one told the story of Yitzhak Frankenthal, an Israeli whose son was killed by Palestinians, and Jawad Tibi, a Palestinian whose brothers were killed by the Israeli military. Their tales are gutwrenching, but rather than respond with hatred, the two formed a group called the Parents Bereavement Forum, a support group for both Israeli and Palestinian families personally affected by the violence. Paul filmed and edited their stories masterfully. The video was only about ten minutes, but there was not a dry eye in the audience.    (NB)

Heather Wood-Ion gave a marvelous talk on transformation. An analogy she made that stood out for me was that the mythology in nonprofits centers around martyrdom. Words like “sacrifice” and “suffering” are bandied about. The mythology in forprofits centers around heroes. There, people talk about building legacies. These attitudes explain why nonprofits are so poor at collaborating with each other. There is a sense that martyrdom and collaboration are mutually exclusive. People want to share their stories of suffering, not of what went right and why. (There was some followup discussion about this at the Blue Oxen Collaboration Collaboratory.)    (NC)

Megan Smith, one of the founders of Planet Out and currently a Reuters Digital Visions Fellow at Stanford and an employee at Google, explained the 2/3 rule: Two-thirds of every successful community on the Internet consists of conversations. Successful sites, she said, are good at gardening those conversations. Megan also described a giant LCD map of the world at the Google offices. When someone in the world queries Google, a light blinks at that location on the map. What strikes Megan is that there are entire regions of the world that are always dark, a vivid visual reminder of the digital divide. In addition to being a clear thinker and a dynamic storyteller, Megan also demonstrated a diplomat’s touch, when she very skillfully and transparently defused an exchange between participants that had gotten very heated.    (ND)

Jerry Michalski explained his acronym du jour: MADA (Memory, Analysis, Discourse, Action). MADA struck me as an excellent (better?) synthesis for what Doug Engelbart calls CoDIAK (Collective Development, Integration, and Application of Knowledge). Jerry had the line of the workshop, when he pointed to the conversation map that Megan had drawn on the white board, and said, “All that discussion without memory and analysis is like going around in a giant circle jerk.” Jerry also suggested that business are partially to blame for why we don’t have better tools for group memory. Business of culture, he observed, don’t want us to have a memory. They want us to buy what they’re currently telling us we need. (See also my previous notes on group memory.)    (NE)

Richard Gabriel talked about the Hillside Group and Pattern Languages. He said that the Hillside Group “practices an aggressive disregard for novelty.” Jerry, incidentally, called Pattern Languages “deglazed wisdom.” Jerry was on fire that day.    (NF)

We participated in a Conversation Cafe for the latter part of the workshop. The topic was, “What can we do to create self-organizing systems that discover and replicate positive, scalable, small things?” We broke into several small groups, sat at different tables in the “cafe,” and drew on butcher paper as we talked. Here’s an excerpt from a previous blog entry about one of those conversations:    (NG)

Another great example of the challenges of SharedLanguage cropped up at the GivingSpace workshop in SanFrancisco last Thursday. Six of us were discussing small, concrete steps that lead to transformation, and HeatherNewbold described how MattGonzalez? for Mayor campaign buttons had galvanized the progressive community in SanFrancisco. Four of us knew exactly what Heather was describing, because we lived in the Bay Area and followed local politics. All she had to do was mention the buttons, and we understood what she meant. The other two people at our table, however, had no idea what we were talking about. One was from SanDiego, and the other simply didn’t follow politics.  T    (NH)

Here are the two products of the conversations at our table, courtesy of Fen Labalme.    (NI)

Every time I participate in one of these workshops, I find myself paying close attention to the facilitation itself, inevitably comparing it to other experiences. Shelley Hamilton’s technique shared some similarities with the MGTaylor process, and at one point, she cited Stuart Kaufman’s work, which also inspired Matt Taylor and Gail Taylor. Overall, Shelley did a good job. I especially liked the Conversation Cafe. The one thing I didn’t like was that there was no Report Out session following the cafe. It would have been nice to have had a group session where we summarized our conversations and sought connections between those summaries.    (NJ)

Blue Oxen’s One Year Anniversary

Today is Blue Oxen Associates‘ one year anniversary. Many thanks to all for your support and goodwill, especially those who have worked with us this past year. Special thanks to Chris Dent, our advisory board, and members of the Blue Oxen Collaboration Collaboratory. It’s been a great year; looking forward to another good one.    (J6)

Today, not coincidentally, is also the 35th anniversary of Doug Engelbart‘s Mother Of All Demos.    (J7)

Tonight, a small group of us are celebrating at the Foresight Institute in Los Altos, California. After that, back to work!    (J8)

Ross Mayfield on Social Software, Social Networks

Last Friday, I finally got a chance to meet Ross Mayfield, who was speaking at the November meeting of the Bay Area Futurist Salon, held at SAP Labs in Palo Alto. Ross is CEO and founder of Socialtext, a company that is selling social software to companies. Some people have compared Blue Oxen Associates to Socialtext, which is apt in some ways, but is not quite right, as I’ll discuss below. Christine Peterson (one of our advisors) had said great things about Ross and Peter Kaminski (Socialtext‘s CTO), and Ross and I had exchanged some pleasant e-mails. The meeting confirmed Chris’s judgement. Not only is Ross a good guy, he had some interesting things to say about Social Software and Social Networks.    (D8)

Social Software    (D9)

I mostly agreed with what Ross had to say about social software, and I especially liked his overall philosophy about what makes a good tool. I did have a few nitpicks, though. Ross defined Social Software as follows:    (DA)

  • Software that supports group communication    (DB)
  • Software that adapts to its environment, rather than requiring its environment to adapt to it    (DC)

I asked him to clarify the latter statement, and he explained that most collaborative software tries to enforce too much structure. These tools force users to figure out how to fit the data into the tool, whereas the tools should fit the data. In this vein, Ross spoke highly of Wikis and blogs, and also of human filtering (such as Google’s technique of measuring backlinks) as a way of organizing information.    (DD)

I strongly agree with Ross’s philosophy, although I don’t like how he worded it in his slide. His statement is equivalent to the first part of Doug Engelbart‘s philosophy of coevolution of tools and processes; however, it leaves out the second part, which is equally important.    (DE)

Doug says that tools ought to augment human processes. However, as we learn more about the tool, we also must evolve the processes to adapt to the tool. An example that Doug often cites is the bicycle. Riding a bike is not intuitive, but it offers significant performance advantages over a tricycle. (To illustrate this point, Doug likes to show this picture.) “User-friendly” tools can be useful, but they should not be the end-goal.    (DF)

One “semistructured” tool that Ross does not like is e-mail. In predicting its demise, he cited several statistics regarding the amount of time required to deal with e-mail, especially but not exclusively due to spam. Ross introduced a cute term that I had not previously heard: “occupational spam” — e-mails from “legitimate” sources that have no bearing on your life or work whatsoever. This often manifests itself as being cc’d on threads of little or no relevance. Ross claimed that 30 percent of our inboxes consist of occupational spam. I should have asked for a citation on that stat, because it’s an interesting one.    (DG)

One of his main arguments against e-mail as a collaborative tool was that it encourages discursive discourse, and that it’s hard to make any sense of the sum product. I agree entirely with this argument, but would use it as an argument for how to use e-mail effectively rather than against e-mail entirely. Internally at Blue Oxen, our e-mail and Wiki usage complement each other quite nicely. We kick off the discussion using e-mail, and we synthesize the resulting thoughts into the Wiki, with links back to archived e-mail.    (DH)

Social Networks    (DI)

Ross’s presentation on Social Networks was outstanding. He’s obviously thought deeply about these issues, and he’s collected quite a bit of interesting research. He first described his and Valdis Kreb’s Blogmap Project, which mapped relationships between members of Ryze‘s Blog Tribe.    (DJ)

He then discussed the power law of blog space, which states that the distribution of links to a blog is inversely proportional to the blog’s rank. In other words, the number of links to the most popular blog is exponentially greater than links to the next-most popular blog.    (DK)

Ross then proposed three types of collaboration: the publishing model (one-to-many, where the power law applies), the individual’s social network, and small teams. He cited the primatologist Robin Dunbar’s work to suggest that social networks generally numbered about 150, and said that people’s interactions with their social networks generally followed a normal distribution. (Interestingly, he showed his RSS aggregator, which had 146 subscriptions.) Finally, he suggested that the optimal size of teams is about 10, and that the number of interactions between team members tends to be about equal.    (DL)

Socialtext Versus Blue Oxen    (DM)

Socialtext and Blue Oxen are similar in that we both are interested in collaborative tools, and that we both share similar philosophies about tools. Socialtext sells these tools as enterprise applications, however, whereas Blue Oxen is focused on understanding how best to use and improve these tools and on disseminating that understanding widely.    (DN)

In that vein, we both have embarked on similar projects, but with different goals. Ross talked about Socialtext‘s experiences with Social Software supporting face-to-face events, and those tools were available during his talk. We did a similar project with the PlaNetwork 2003 Conference, for which we set up a Wiki, RSS aggregators, and an IRC channel.    (DO)

We host collaboratories, and plan on charging for membership to those collaboratories once our infrastructure is up to snuff. However, we’re not an ASP, although we will make (and already have made) ASP-like services available to communities. Our infrastructure is meant to be cutting-edge and rough around the edges. It’s a way for people to experience first-hand what it’s like to use those tools, an opportunity to learn (and share) how best to use them, and a platform for coevolution. Despite our intentions, we’ve already discovered that even with promises of little/no “official” support, people enjoy using our tools for their real-world collaborative needs. As members, they’ll have free access to these tools for their groups. When they start needing better support and enterprise-level features, we will happily point them towards Socialtext and similar companies.    (DP)

Response to Marc Canter

I meet a lot of interesting people in this business, but a few stand out more than others. Anyone who’s met Marc Canter knows what I’m talking about. Marc is a big, boisterous fellow, mostly good-natured, and very outspoken. The guy is sharp and passionate, and has a proven track record of getting things done in the Valley, including cofounding MacroMind (which became Macromedia). He’s also got an incredibly cute baby daughter, which is a bit unfair, because it makes it difficult for me to get mad at him.    (B5)

Marc recently complained about Blue Oxen Associates. Among his complaints were:    (B6)

Now I have nothing againist Eugene Kim and his stalwarts, but what they created and what they do is pretty lame – compared to what’s going on out there – for free, everyday. What was it about Blue Oxen that Socialtext, Phil Pearson, Dave Winer, Paolo Valdemarin, Clay Shirky, Cory Doctorow, Danny Ayers, Dan Brickley, Lisa Rein, Mitch Kapor, Mark Pilgrim, Aaron Swartz, and hundreds more aren’t doing everyday?    (B7)

Why did we need a white paper on why open source is a good thing? Why do we need yet another Wiki – ever if it is purple?    (B8)

I just really think that Pierre’s money could be put to better use.    (B9)

There are lots of problems with what Marc says, the biggest being that he’s got most of his facts wrong.    (BA)

First, Omidyar Foundation has not invested in us. They funded our first research report on the open source software community. We are completely self-funded (by me), surviving on my initial investment and on clients.    (BB)

Second, we are not in the business of open source software development. As a company that uses, evangelizes, and works to better understand collaborative tools, we naturally do some development. Our policy is that everything we produce is open source, be it software or research. PurpleWiki happens to be the first of those tools, and so we make it available.    (BC)

Is PurpleWiki the Wiki to end all Wikis? That’s not our intent. Our intent is to understand and explore ideas that will help us improve collaboration, and then to disseminate those ideas as widely as possible. PurpleWiki is more than a bunch of purple hash marks spread out on a page. There is a lot of deep thinking behind its architecture, much of which was inspired by Doug Engelbart‘s earlier work. The Purple Numbers are the most visible manifestation, but there are others that will become more apparent eventually. The point is, we want to make those ideas accessible, and if they are useful, we want to help spread those ideas. That goes for all collaborative tools, not just Wikis.    (BD)

We’ve done this. For example, we worked closely with Mike Mell who worked closely with Simon Michael to implement Purple Numbers in ZWiki. We host an active community of tool developers who are working together to make their tools more useful and interoperable. We’re always exploring new ways to make a difference.    (BE)

Third, our research report was not about why open source software is a good thing. It was a preliminary exploration into why open source communities work. We’re not the first to explore this question, but I think we are especially qualified to explore it for a number of reasons. More importantly, our target audience is not open source developers. These folks don’t need persuading. Our audience is people who know nothing about open source software, except perhaps that it exists. There is an enormous language and experience barrier that prevents these folks from understanding what makes open source communities tick. Our thesis is that all communities — independent of their domain — could benefit from understanding and emulating open source communities. In order to test this thesis, we first have to overcome the language barrier.    (BF)

Fourth, Marc listed a bunch of people doing great work in this space as if they were our competitors. They are not. I know several of these folks, have worked with some of them, and hope to work with many more. Our goal at Blue Oxen Associates is to better understand collaboration, so we can help improve it. In order to do that, we need to put our money where our mouths are and collaborate with others working towards the same goal.    (BG)

When I founded Blue Oxen Associates, I consciously avoided seeking seed money and going for the big splash up-front. Some of the things we’re trying to accomplish are not obvious, and require further thinking and development. Starting small and growing slowly means we have to focus, sometimes at the expense of interesting projects and work, often at the expense of attention.    (BH)

Nevertheless, I’m surprised and flattered by the attention we’ve received thus far. The participants in the communities that we host are incredibly supportive. We have an amazing advisory board. I constantly run into people who know about us and compliment us on our work. And, the blogging community has said some great things about us as well. I’m even flattered that Marc thought enough of us to devote some space on his blog to call us “lame.” Like I said, it’s hard to get mad at a guy who means well and has a cute baby daughter. I hope he’ll continue to follow our work; perhaps “lame” will evolve into something better once he actually understands what we do.    (BI)

George Lakoff on Shared Language and the Rockridge Institute

George Lakoff, professor of linguistics and cognitive sciences at U.C. Berkeley, is an intellectual whose work I have admired for several years now. He is the author of many books, including Philosophy in the Flesh and Moral Politics: How Liberals and Conservatives Think.    (AD)

My friend Alex brought an interview with Lakoff to my attention. Lakoff, along with seven other professors from Berkeley and U.C. Davis, recently founded the Rockridge Institute, a progressive think tank.    (AE)

One of Rockridge’s goal is to develop a shared “moral language,” and to unify progressives around that language. In the interview, Lakoff explains how conservatives invested heavily in infrastructure beginning in the 1970s, creating a network of think tanks, scholars, and media outlets devoted to pushing a conservative ideology and agenda. The result was a shared language that framed public issues from a conservative perspective.    (AF)

Lakoff wants to do the same for progressives. He says:    (AG)

The background for Rockridge is that conservatives, especially conservative think tanks, have framed virtually every issue from their perspective. They have put a huge amount of money into creating the language for their worldview and getting it out there. Progressives have done virtually nothing. Even the new Center for American Progress, the think tank that John Podesta [former chief of staff for the Clinton administration] is setting up, is not dedicated to this at all. I asked Podesta who was going to do the Center’s framing. He got a blank look, thought for a second and then said, “You!” Which meant they haven’t thought about it at all. And that’s the problem. Liberals don’t get it. They don’t understand what it is they have to be doing.    (AH)

Rockridge’s job is to reframe public debate, to create balance from a progressive perspective. It’s one thing to analyze language and thought, it’s another thing to create it. That’s what we’re about. It’s a matter of asking ‘What are the central ideas of progressive thought from a moral perspective?’    (AI)

Lakoff cites several examples of how conservatives have framed language to subvert public opinion. For example, “tax relief” implies that taxation is an affliction from which we should be relieved. However, taxes could also be viewed as the enabler for what makes this country great. They enable our infrastructure, they fund research that leads to innovations, they cover law enforcement and defense, they preserve our national parks. We ought to be patriotic about paying taxes! The problem is that the conservatives have taken the initiative in framing the language for public issues, and progressives are playing into their hands by using their language.    (AJ)

A Shared Language for Collaboration and Communities    (AK)

Developing Shared Language is a fundamental prerequisite for effective collaboration, and it is one of Blue Oxen Associates‘ primary goals. The Lakoff interview does a beautiful job of explaining why language is so important for framing ideas and unifying a community.    (AL)

One of my aha moments while working with Doug Engelbart on Bootstrap Alliance was that there were many, many people out there working on essentially the same thing. Most of these folks were blissfully unaware of others, but when they learned of each other’s existence, nothing would happen. They couldn’t figure out how to work with each other. The problems were that there was no Shared Language to begin with, and that there was no motivation to develop that Shared Language. Lakoff touches upon the reason for the latter: People simply don’t appreciate the importance of Shared Language.    (AM)

I’ve mentioned MGTaylor many times in this blog. Blue Oxen Associates has partnered with Tomorrow Makers, an MGTaylor spinoff, on one of its initiatives. MGTaylor’s facilitation process begins with a series of exercises designed to develop shared language among the group. The process often frustrates participants, because they feel like they’re not “doing anything,” or they’re not being productive. The reality is, without going through that stage, it is impossible for groups to accomplish anything or to be productive. Most participants realize this in the end. Shared Language is what makes collaboration possible.    (AN)