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May 19, 2017 » 1:22 pm

This Is How to Advertise Your Impact

I had the pleasure of exchanging emails with Autumn Hays at Partnership for Working Families today. I was particularly struck by her email signature, which opens with:

The Partnership improved the lives of 1.5 million people last year!

This is so smart on so many levels. First, it shows that the Partnership has a clear impact goal and are tracking it in a compelling way. It’s just good storytelling. I’d love to see more transparency in how they’re coming up with their numbers, but I’m a geek, and I’m nitpicking. The fact that they’re doing this at all is great.

Second, they are intentionally drawing people’s attention to their impact in a simple, innovative way. I’m sure Autumn sends lots of emails, and every one of the recipient now has some sense of the Partnership’s impact. It’s the nonprofit version of the McDonald’s “billions served” sign.

I would love to see others do stuff like this. I’m totally planning on stealing this.

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