A Taste of How Korean Culture Has Become International… in Southern California


It’s no secret that Korean culture is huge internationally and has been for a long time, whether it’s K-pop, Korean dramas, or kimchi. I love it, but I still find it weird, especially when I’m in Southern California, where I remember (from many, many, many years ago) Korean culture being the exclusive province of Korean people, and everyone else being completely ignorant or suspicious of it.

Yesterday, I had lunch with my mom at Yigah in Garden Grove, which specializes in Korean beef soups. As we left, I held the door open for a UPS delivery man carrying a large box. As this older white man walked through the door, he said, “감사합니다” (“thank you”) without missing a beat, which left me chuckling.

Afterward, my mom and I went to Arirang Market to pick up some groceries. At the Korean barbecue stand, I noticed to my surprise that each menu item had the Vietnamese equivalent written underneath (pictured above). I pointed this out to my mom, who shrugged her shoulders, and said, “Vietnamese people love 불고기 (bulgogi).” (Garden Grove is also known as Little Saigon because of its large Vietnamese population.)

As folks become more exposed to and enamored with Korean culture, I delight in the subtle nuances that most people don’t know. At Yigang, I had 육개장 (yukgaejang), a delicious, spicy, beef brisket soup made with mountain vegetables. I imagine many people enjoy it. What they may not realize is that “개” translates to “dog,” which is what this dish was originally made with. 육개장 was a peasant dish, but when the Korean nobility (양반) discovered they liked it, they started making it with beef instead.

Lessons from Sports #738: Alignment and Long-Term Planning

Balancing short- and long-term strategic planning is hard largely because they often conflict. A great example of this is when the Green Bay Packers drafted Aaron Rodgers in 2005. It was a shocking choice, because the Packers already had a future Hall of Fame quarterback in Brett Favre, and they had short-term needs at other positions. Furthermore, Rodgers was far from a sure thing. The Packers were sacrificing their immediate effectiveness for a potential Favre replacement 3-5 years in the future.

In sports, part of how you enforce the discipline of balancing the short- and long-term is by separating the roles of coach (short-term) and general manager (long-term). Andrew Brandt, the Packers former vice president of player finance, described how this dynamic played out when choosing to draft Rodgers:

We get to 24 and we got one name staring at us, and it’s Aaron Rodgers. We know we have the most durable quarterback in football [Favre], so I can just sense [in] the room to my right were the coaching rumblings where you could just sense they’re like “Oh my God, are we really going to do this? We’re going to take a player that can’t help us this year, maybe not next year, maybe not the year after, maybe never.” There was some rumbling. And I sense what was going on to my left side, which is more management oriented, and it was the same thing they always say, which is trust the board. We put in all our scouting, we’re going to take the best player available. And obviously management won out over coaching. It was one of those ultimate best-player-available decisions. But you look at the Green Bay Packers that year, that’s the last thing you would think that we’d pick.

It turned out to be the right choice. Rodgers replaced Favre three years later (while Favre was still good), has been two Super Bowls (winning one), and is almost surely a future Hall of Famer.

What would it look like if more organizations (especially smaller ones) had separate roles responsible for short- versus long-term planning?

(The article above is also an excellent case study on the imperfect science of decision-making.)

In other sports news, the historically great Golden State Warriors eliminated the Portland Trailblazers from the NBA playoffs, 4-0. Afterward, the Blazers star point guard, Damian Lillard (who had an outstanding series), commented on how “together” and “on the same wavelength” the Warriors play.

It’s extraordinary commentary coming from a great basketball player on a very good team. At this level, every team invests heavily on getting everybody on the same page, and all good teams achieve that. But there are clearly different levels of alignment, and when you reach higher levels, you play at higher levels. I think it speaks powerfully to the importance of alignment, which most organizations in other fields do not value as highly as professional sports teams.

(As an aside, my friend, Pete Forsyth, wrote a great article about Lillard, free licenses, and Wikipedia in 2014. I recently helped make Pete famous in the Oregon sports world this past week when the above, Creative Commons-licensed photo I took of him sporting his Lillard jersey at a Warriors game appeared in this Willamette Week article this past Monday.)

Baselines and Narratives

I haven’t read Jonathan Allen and Amie Parnes’s Shattered about Hillary Clinton’s failed presidential campaign, but I have found the reviews and their virality fascinating. Here’s what the New York Times, National Review, and Rolling Stone had to say. The Amazon.com reviews are mediocre at best.

There is something lurid and compelling about reading a retrospective about a failed campaign. It’s like looking at a train wreck — it’s hard to tear your eyes away, even if you want to. Unlike a train wreck, however, it’s hard to assess how “bad” Clinton’s campaign actually was, and what I’m reading about the book doesn’t seem to help.

In my experience working with organizations and their leaders, including some very good ones, there is a baseline of dysfunction that would surprise most people. Internal effectiveness and good strategy matter (which is what keeps me employed), but they’re not the only factors that contribute to success. You have to be very careful about attribution bias, especially when dealing with complex, systemic challenges.

So far, most of the retrospectives and commentary I’ve read have reeked of attribution bias.

The one thing that stuck out for me in reading the reviews were the points about Clinton’s lack of a clear narrative. The National Review, for example, wrote:

In Shattered, we learn that ten speechwriters, consultants, and aides had a hand in writing Clinton’s announcement speech, which unsurprisingly turned out to be a long, muddled mess. Obama speechwriter Jon Favreau, briefly brought in to help, concluded that the speech (and by extension, the whole campaign) “lacked a central rationale for why Hillary was running for president, and sounded enough like standard Democratic pablum that, with the exception of the biographical details, could have been delivered by anyone within the party.”

Again, I see this all the time working with leaders. It’s hard to identify a clear and compelling narrative and to stay on message, but it’s important. In their book, Made to Stick, Chip and Dan Heath attribute this challenge to the Curse of Knowledge. Effective leaders have lots of knowledge, but that knowledge can get in the way of telling a clear story.

Jeff Bezos on Process as Proxy

Jeff Bezos’s 2017 letter to shareholders should be required reading for all entrepreneurs. Seriously, go read it now. It’s short and well worth your time.

One point that seemed particularly relevant to my work is to resist process as a proxy:

Good process serves you so you can serve customers. But if you’re not watchful, the process can become the thing. This can happen very easily in large organizations. The process becomes the proxy for the result you want. You stop looking at outcomes and just make sure you’re doing the process right. Gulp. It’s not that rare to hear a junior leader defend a bad outcome with something like, “Well, we followed the process.” A more experienced leader will use it as an opportunity to investigate and improve the process. The process is not the thing. It’s always worth asking, do we own the process or does the process own us?

One of my core principles is to be intentional, but hold it lightly. Over half of my work is helping people get clear and aligned around their intentions. People often fall back on process as proxy, because they’ve lost sight of what they’re actually trying to do.